Data
March 22, 2024

The Revamp of Data Enrichment That No-one Told You About: How To Save Up To 90% On Data Tools

The smart, cost saving, data enriching way to source contact data.

James Donaldson
Founder
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In the landscape of marketing and sales technology, there's a silent revolution happening in the realm of data sourcing that many haven't been clued into. This blog post is here to unveil the secret: a strategic approach that not only slashes costs but also optimizes efficiency.

Decision Paralysis No More: Streamlining for SDRs

Sales Development Representatives have a plethora of extensions and tools at their disposal. Yet, scrolling from one to another to find the right contact data can hinder productivity. So how do we streamline the process? We look to consolidate tools, remove extensions, and provide a seamless workflow. But, we still need multiple data tools.

The actionable advice... Measure the actual credits used each month. Don't buy every team member a license. Look at other tools in your arsenal that can provide data enrichment or wrap in anohter data tool. Tools like LeadForensics give access to Cognism credits, for example.

Credit-Based Models Over Licenses: A Budget Game-Changer

Traditional data tools often come with big price tags attached to licenses.. The game-changer here is the shift to credit-based models. By moving to a credit system, you pay only for the data you actually use, eliminating the need for costly licenses that may go underutilized. This not only saves significant budget but allows for a more flexible and cost-effective approach to data sourcing. Again though, how do we do this but also avoid hindering the SDR's productivity?

The actionable advice... Take a look at tools like Upcell.io. This nifty number is a free chrome extension that will create contact files in your CRM for you. Giving the SDR one extension to use and work with. Allowing you to move all your other data tools to a credit (often called enrichment) model. Reducing some of the extra license costs you're unwittingly incurring.

Repurposing Budget for More Data Tools: A Win-Win Scenario

The beauty of saving on data tools, by moving to this free creation + credit based enrichment model, is the ability to repurpose the budget for extra data tools. Instead of investing heavily in a single tool, allocate the saved funds across a variety of data tools. Diversifying your data sourcing strategy enhances the depth and breadth of information available to your teams. This provides a more comprehensive understanding of your target audience and an increased likelihood in connections.

The actionable avice... check out data tools that are generous in credits and provide a self sign up option. Do comaprisons across the validity of the data for your unique target market. Tools like Kaspr, Salesbolt, FindyMail and Apollo.

In conclusion, the revamp of data sourcing isn't just about saving costs; it's about optimization and empowerment. Streamlining tools for SDRs, adopting credit-based models, and repurposing budgets for a diversified data strategy can lead to large savings. Explore the sales tools mentioned, and unlock the full potential of your data without breaking the bank.

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